Woolrich - Digital Marketing Specialist
job-preview.our_company
BasicNet Group
<p>BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including <b>Kappa®</b>, <b>Robe di Kappa®</b>, <b>Jesus® Jeans,</b> <b>Superga®</b>,<b> K-Way®</b>, <b>Sebago®</b>, <b>Briko®</b>, <b>Woolrich® </b>and<b> Sundek</b><span>®</span><span>. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology. </span></p><p>More at www.basic.net<br></p>
BasicNet
We bring together a great number of entrepreneurs from all over the world with a common objective. We handle all critical information pertaining to the supply chain. We earn a service commission of approximately a third of the added value generated by the entire process, capitalizing on increase of the brand value due to sales development. We do all this while continuously researching and implementing the best IT technology and the driving constant improvement of web integration to manage all our business processes. We stand for antitrust of the network.
Woolrich
<span>Established in Pennsylvania in 1830, we call ourselves the “Original Outdoor Clothing Company”, having produced quality garments for outdoor enthusiasts for over 190 years. At Woolrich we continue the legacy of our heritage into our present and future by empowering life in the elements and bringing long lasting authenticity to new generations of consumers.</span>
job-preview.job_desc
We are looking for a Digital Marketing Specialist to join the e-commerce team, reporting directly to the Digital Marketing Manager. The successful candidate will support Woolrich’s digital marketing activities across the entire EMEA market, collaborating both with the e-commerce team and cross-functionally with various company departments, including Marketing, Social Media, and CRM.<p>The role objective will be to manage the planning, execution, management, and optimization of digital marketing advertising campaigns.</p><p><b><br></b></p><p class="MsoNormal"><i><span><b>Knowledge, Skills and Abilities required</b></span></i><i><span lang="EN-GB"></span></i></p><p class="MsoNormal"><span>     </span></p><li>Degree in Digital Marketing, Marketing, or Economics </li><li> At least 2–3 years of experience in a similar role </li><li> Proven knowledge of Google Ads, Business Manager, Criteo, Google Analytics 4, TikTok, Pinterest, and Tradedoubler Affiliation </li><li>Knowledge of the Impact affiliate marketing platform</li><li>Knowledge of SEO optimization principles</li><li>Knowledge of data visualization and reporting tools, such as Looker Studio</li><li> Excellent knowledge of Excel and PowerPoint </li><li> Excellent command of the English language</li><li> Results-oriented mindset, with strong analytical and problem-solving skills </li><li> Excellent organizational skills and ability to manage multiple activities and projects </li><p> </p><li> Good communication skills and a team-oriented attitude in dynamic environments</li>
job-preview.responsabilities
<li>Define target audiences and coordinate the development of creative assets </li> <li> Optimize campaigns throughout the entire funnel (awareness, engagement, traffic, and conversion/ROAS) </li> <li> Plan and optimize initiatives aimed at acquiring qualified traffic to the e-commerce website </li> <li> Monitor performance and identify any critical issues, defining corrective actions when necessary </li> <li> Analyze and report campaign performance, monitoring budgets and results by country </li> <li> Monitor market trends, new techniques, and digital advertising best practices</li>
job-preview.benefits
<p><em>This role comes with an annual gross salary of around €40.000, plus a range of company benefits.</em></p><p><br></p><i><span lang="EN-US">BasicNet is committed to creating a supportive and motivating work environment, promoting collaboration and open dialogue, welcoming every voice and idea. In addition, BasicNet offers opportunities for professional and personal development, providing the resources and tools necessary for growth and success.</span></i>