Kappa - Business Analyst (Internship)
Kappa job-preview.our_company
BasicNet Group
<p>BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including <b>Kappa®</b>, <b>Robe di Kappa®</b>, <b>Jesus® Jeans,</b> <b>Superga®</b>,<b> K-Way®</b>, <b>Sebago®</b>, <b>Briko®</b> and <b>Sabelt®</b>. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology. </p><p>More at www.basic.net<br></p>
Kappa
Kappa is a sportswear brand that caters to active and dynamic individuals who require technical and functional clothing with a modern, engaging, and colorful style while practicing sports. Kappa collections offer sports footwear and accessories that ensure optimal performance. <p><span>More at </span><a href="https://www.kappa.com/" target="_blank">www.kappa.com </a><br></p>
job-preview.job_desc
We are currently looking for a <b>Business Analyst Intern</b> to join the <b>Kappa Marketing Team </b>at our headquarters in <b>Turin</b>. <p>The intern will support the marketing department with data-driven insights, reporting, and analysis to improve campaign effectiveness, optimize ROI, and guide strategic decision-making.</p><p><br></p><p><b>Knowledge, Skills and Abilities Required</b></p><p><br></p><p></p><ul><li>Bachelor's degree in Business Administration, Marketing, Economics, Statistics, Data Science, or related field;</li><li>Master's degree or relevant certifications (e.g. Google Analytics, Data Analytics, Digital Marketing) is a plus;</li><li>Proficiency in Excel, and data visualization tools (e.g., Power BI, Tableau);</li><li>Knowledge of marketing analytics, digital performance metrics, and CRM/e-commerce platforms;</li><li>Excellent communication skills to present insights to non-technical stakeholders;</li><li>Strong organizational and project management skills;</li><li>Strong analytical and critical-thinking skills.</li></ul><p></p>
job-preview.responsabilities
<p class="MsoNormal"></p><ul><li>Collect, clean, and analyze marketing and sales data from multiple sources;</li><li>Build dashboards and reports to monitor KPIs and marketing performance;</li><li>Provide actionable insights to improve campaign ROI, customer engagement, and sales growth;</li><li>Support customer segmentation and targeting through data analysis;</li><li>Collaborate with marketing, e-commerce, and commercial teams to align on reporting needs;</li><li>Partner with external agencies and platforms to ensure accurate data sharing and reporting;</li><li>Identify opportunities to automate reporting and improve data processes</li></ul><p></p>
job-preview.benefits
<i>BasicNet is committed to creating a supportive and motivating work environment, promoting collaboration and open dialogue, welcoming every voice and idea. In addition, BasicNet offers opportunities for professional and personal development, providing the resources and tools necessary for growth and success.</i>