K-Way - e-mail Marketing Specialist
K-Way job-preview.our_company
BasicNet Group
<p><i>BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including <b>Kappa®</b>, <b>Robe di Kappa®</b>, <b>Jesus® Jeans,</b> <b>Superga®</b>,<b> K-Way®</b>, <b>Sebago®</b>, <b>Briko®</b>, <b>Woolrich® </b>and<b> Sundek</b><span>®</span><span>. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology. </span></i></p><p><i>More at www.basic.net</i><br></p>
K-Way
K-Way is a well-known brand for adventure seekers and outdoor enthusiasts. Born in the heart of Paris in 1965, the brand revolutionized the rainwear market by introducing the world's first lightweight and waterproof jacket that could be conveniently folded into a small pouch.<p><span>More at www.k-way.com</span><br></p>
job-preview.job_desc
<p class="MsoNormal"><span lang="EN-US">K-Way is looking for an Email Marketing Specialist to bring our commercial and brand calendar to life through email across our international markets. You will manage campaigns from brief to send, working closely with Marketing, Digital, Ecommerce and local teams to deliver communications that feel relevant to our customers and true to the brand.</span></p> <p class="MsoNormal"><span lang="EN-US">This is a hands-on role for someone who enjoys both the creative pace of fashion and the discipline of using data to improve results.</span></p> <p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US"></span></p><ul type="disc"> <li class="MsoNormal"><span lang="EN-US">At least <b>3–4 years of experience</b> in email marketing, CRM campaigns or a similar role, ideally in fashion, lifestyle, sportswear or ecommerce.</span></li> <li class="MsoNormal"><span lang="EN-US">Hands-on experience building and sending campaigns through an email marketing platform. <b>Klaviyo experience is a strong advantage, but is not required.</b></span></li> <li class="MsoNormal"><span lang="EN-US">A good understanding of segmentation, campaign testing and email best practices.</span></li> <li class="MsoNormal"><span lang="EN-US">Confidence reading KPIs, identifying what is driving performance and adjusting the plan accordingly.</span></li> <li class="MsoNormal"><span lang="EN-US">Strong attention to detail, with the ability to manage several campaigns and stakeholders at once.</span></li> <li class="MsoNormal"><span lang="EN-US">A feel for product, brand storytelling and the rhythm of a fashion calendar.</span></li> <li class="MsoNormal"><span lang="EN-US">A collaborative, proactive approach and comfort working with teams across different markets.</span></li> <li class="MsoNormal"><span lang="EN-US">Strong English communication skills; additional languages are a plus.</span></li> </ul>
job-preview.responsabilities
<ul type="disc"> <li class="MsoNormal"><span lang="EN-US">Translate the commercial and marketing plan into an email calendar, coordinating launches, seasonal stories, product priorities and key trading moments with the relevant teams.</span></li> <li class="MsoNormal"><span lang="EN-US">Build, test, schedule and send email campaigns in Klaviyo, ensuring every communication is accurate, on brand and ready for each market.</span></li> <li class="MsoNormal"><span lang="EN-US">Work with local market teams to adapt campaign priorities, content, timing and offers to their customers and business needs.</span></li> <li class="MsoNormal"><span lang="EN-US">Recommend and implement audience targeting and segmentation to make campaigns more relevant and effective.</span></li> <li class="MsoNormal"><span lang="EN-US">Partner with creative, content and ecommerce teams on briefs, product selection, copy and assets.</span></li> <li class="MsoNormal"><span lang="EN-US">Monitor campaign performance and customer engagement, turning the numbers into clear recommendations for future sends.</span></li> <li class="MsoNormal"><span lang="EN-US">Run tests across subject lines, content, audiences and send times, and share what works with the wider team.</span></li> <li class="MsoNormal"><span lang="EN-US">Support the improvement of automated email journeys alongside the broader CRM team.</span></li> <li class="MsoNormal"><span lang="EN-US">Support the Head of CRM in developing the new K-Way’s CRM ecosystem, helping improve customer journeys, audience segmentation and the tools and processes that connect our markets.</span></li> </ul>
job-preview.benefits
<div class="margin-bottom ng-star-inserted"><p>K-Way is committed to creating a supportive and motivating work environment, promoting collaboration and open dialogue, welcoming every voice and idea. In addition, K-Way offers opportunities for professional and personal development, providing the resources and tools  necessary for growth and success. The position offers a gross annual salary range of €25,000 - €30,000, plus a range of company benefits.</p></div>